Description
Provoke Intensive Brightening Shampoo instantly brightens hair colour and removes brassy tones for visible results in just 1 wash.Formulated with a powerful blend of purple & blue pigments, its technology counteracts yellow and orange brassy tones, leaving hair beautifully bright and shiny.
- The Original Purple
- Removes Brassy Tones in Just 1 Wash
- Blonde, Highlighted & Grey Hair
- Against Animal Testing

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